Why Intrack, The FMCG Specialist?
Known in the market as "The Trade Specialist", we provide market research solution to the FMCG industry to collect insights data by offering field promotion tracking, category management, planogramming outsourcing, in-store tracking, price audit, consultancy and training services.
We are FMCG expert, with over 20+ years of experience in the retail trade industry.
Our services are subscribed by both local & MNC FMCG companies and retailers. We work closely with retailers on data sharing of promotions and prices.
We are present in Malaysia & Singapore to serve your tracking needs.
What market data should you be tracking?
Tracking of the 4Ps is essential to check your own performance as well as market competition in the category you are competing with.
- Distribution check(if your product is listed & selling)
- Assortment check(what products been sold by a particular retailer)
- New Product Introduction(any new products available in the market)
- On shelf availability or out of stock checking
- Share of space tracking(how much space your brand have within the category)
- Planogram compliance(check if the agreed planogram has been followed at outlet)
- Promotion or new product launch execution compliance check
- Promotion frequency by retailers by suppliers(who's promoting where and how frequently)
- Promotion mechanics as well as price
- Both normal & promotion price for your products as well as competition
- For offline as well as online retailers
Unique & Practical Solution That Helps You To Understand The Market And Competition Better.
From Tracking of 4Ps To Outsourcing of Planogram Service
MailerTrack Promotion Tracking
MailerTrack is our proprietary SaaS software that provides the most comprehensive B2B FMCG promotion-tracking service available in Malaysia and Singapore. With a rich database of price and promotion since 2006, MailerTrack gives valuable insights and analytics into brochure, press ad & social media promotions to allow our clients to aid their negotiations with retailers and suppliers.Find out more
In-store & Online Price Check
Pricing is the most important aspect of consumer decision making and the right pricing strategies could shape the profitability of your organisation. As market force dictates pricing fluctuation, price tracking of your own products as well as competitors is critical information to monitor Intrack can help you to track price for both offline (at store) or online (e-commerce site) on daily, weekly or at frequency you desire.Find out more
In-store Tracking & Audit
From distribution check, new product or promotion display compliance, out of stock or share of space tracking, to any in-store matters and information that you need visibility, Intrack through our trained field auditors is capable of customizing a tracking service to identify and address your concerns in the retail outlets.Find out more
Category & Space Management
We provide almost full scale of space management service, from most affordable planogram software, manpower (that you can outsource the task to us) to training your team on space management.
We offer experienced man-power in handling field collection, scan data analysis, planogramming as well as category reviews.Find out more
Hargapedia Survey Solution
Leveraging on our app, Hargapedia, we can easily reach out to a diverse base of more than 1,000,000 Malaysian users to answer your survey at a very cost effective price. From the time of distributing the survey to delivering the data and insights to you, all it takes is a mere 3 weeks.Find out more
Find out more about our other suite of solutions for your business needs.
Given our expertise in doing in-store tracking and auditing, we are able to conduct mystery shopping for any companies, be it FMCG or non-FMCG (i.e. F&B, financial institutions) to help you anonymously.Learn More
Find the brands you love and compare prices from different retailers anytime, anywhere on your mobile phone.Learn More
We are a reseller of one of the most practical and affordable planogram software in Malaysia & Singapore.Learn More
Training & Consultancy
Drawing on our expertise and experience, InTrack provides training and consultancy in the area of Category Management and in-store Marketing Excellence.Learn More
Our services are subscribed by key Fortune 500 as well as local CPG/Retail companies in the region