Insights by Intrack

Sharing niche industry insights

Insights: Malaysia's 18-Month Rice Market Trends
21 Sep 2023

Insights: Malaysia's 18-Month Rice Market Trends

Examining the notable price shifts in Malaysia's rice market from January 2022 to July 2023, influenced by climate, currency, and policy changes.

INFO: Boost CTR with Hargapedia
20 Sep 2023

INFO: Boost CTR with Hargapedia

Elevate your click-through rates to 5% and target shoppers more effectively with Hargapedia.

Salted Caramel: The Next Big Thing in Consumer Goods?
17 Aug 2023

Salted Caramel: The Next Big Thing in Consumer Goods?

Discover how the salted caramel craze is sweeping across industries, and how Intrack's data can help you stay ahead of the trend.

FMCG Promo Pulse: Jan-Dec 2022 vs 2021
5 May 2023

FMCG Promo Pulse: Jan-Dec 2022 vs 2021

Explore the transformative trends in retail promotions for 2022, from the rise of digital media to the resilience of social media, and what they mean for the future.

FMCG Promo Pulse: Jan-Jun 2022 vs 2021
15 Sep 2022

FMCG Promo Pulse: Jan-Jun 2022 vs 2021

The retail landscape has experienced seismic shifts over the years, propelled by rapid technological advancements and changes in consumer behavior.

MEDIA: Grocery cost increase
1 Jun 2022

MEDIA: Grocery cost increase

The minimum grocery expenditure for the lower to middle-income families will cost between RM400 and RM600 per month on the rising prices.

Insights: Who's focusing more on social media?
23 Jul 2021

Insights: Who's focusing more on social media?

Independent supermarkets prioritise social media over traditional media, promoting offers solely online to cut expenses.

Insights: Changes in promotion strategies by Malaysian retailers
21 Jun 2021

Insights: Changes in promotion strategies by Malaysian retailers

Despite the pandemic, promotions remain crucial in the FMCG industry with retailers shifting investments to social media.

FMCG Promo Pulse: Jan - Jun 2021 vs 2020
1 Jun 2021

FMCG Promo Pulse: Jan - Jun 2021 vs 2020

Discover how the pandemic has shifted the retail promotion landscape in the first half of 2021.

FMCG Promo Pulse: Jan-Jun 2020 vs 2019
1 Jun 2020

FMCG Promo Pulse: Jan-Jun 2020 vs 2019

Discover how COVID-19 is reshaping FMCG advertising from traditional press to social media.

Hargapedia Insights: Favourite Retailers, Category & Brands
1 Aug 2019

Hargapedia Insights: Favourite Retailers, Category & Brands

Unveil the consumer landscape like never before with Hargapedia's exhaustive report from August 2019.

FMCG Promo Pulse: Jan - Jun 2019 vs 2018
1 Jun 2019

FMCG Promo Pulse: Jan - Jun 2019 vs 2018

Cosmetics and Personal Care Surge: Mailer promotions rose 15%-31% YoY, defying overall declines.