Insights by Intrack
Sharing niche industry insights
Insights: Malaysia's 18-Month Rice Market Trends
Examining the notable price shifts in Malaysia's rice market from January 2022 to July 2023, influenced by climate, currency, and policy changes.
INFO: Boost CTR with Hargapedia
Elevate your click-through rates to 5% and target shoppers more effectively with Hargapedia.
Salted Caramel: The Next Big Thing in Consumer Goods?
Discover how the salted caramel craze is sweeping across industries, and how Intrack's data can help you stay ahead of the trend.
FMCG Promo Pulse: Jan-Dec 2022 vs 2021
Explore the transformative trends in retail promotions for 2022, from the rise of digital media to the resilience of social media, and what they mean for the future.
FMCG Promo Pulse: Jan-Jun 2022 vs 2021
The retail landscape has experienced seismic shifts over the years, propelled by rapid technological advancements and changes in consumer behavior.
MEDIA: Grocery cost increase
The minimum grocery expenditure for the lower to middle-income families will cost between RM400 and RM600 per month on the rising prices.
Insights: Who's focusing more on social media?
Independent supermarkets prioritise social media over traditional media, promoting offers solely online to cut expenses.
Insights: Changes in promotion strategies by Malaysian retailers
Despite the pandemic, promotions remain crucial in the FMCG industry with retailers shifting investments to social media.
FMCG Promo Pulse: Jan - Jun 2021 vs 2020
Discover how the pandemic has shifted the retail promotion landscape in the first half of 2021.
FMCG Promo Pulse: Jan-Jun 2020 vs 2019
Discover how COVID-19 is reshaping FMCG advertising from traditional press to social media.
Hargapedia Insights: Favourite Retailers, Category & Brands
Unveil the consumer landscape like never before with Hargapedia's exhaustive report from August 2019.
FMCG Promo Pulse: Jan - Jun 2019 vs 2018
Cosmetics and Personal Care Surge: Mailer promotions rose 15%-31% YoY, defying overall declines.