Rice Price Hike: Decoding the Market with MailerTrack

30 Oct 2023
Rice Price Hike: Decoding the Market with MailerTrack

Understanding Market Dynamics: The Impact of Rising White Rice Prices

The recent report from Padiberas Nasional Bhd has highlighted a significant 36% increase in the price of imported white rice per tonne. Many consumers have swiftly observed this uptick, evident in the retail prices over the past few weeks.

Over the last five years, certain brands have notably intensified their promotional endeavors for rice products. It's crucial to identify these brands and the specific retailers they've partnered with to gain a deeper understanding of the market dynamics.

With MailerTrack, gain an insightful snapshot of the current market landscape. This product highlights the effects of market shifts on sales, providing users with invaluable insights. It's pivotal to grasp category promotions by diligently tracking competitors across a myriad of channels. Coupled with data on promotional price points, MailerTrack offers a holistic market view. Harnessing these insights can be the key to crafting formidable strategies, enabling businesses to adeptly navigate the ever-evolving market landscape.

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Contact us today to learn more and boost your promotional efforts with MailerTrack! Visit our website at to get in touch.

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Chin Guo Feng
Business Development Assistant Manager, Intrack Market Services
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