Professional Category Management Services in Malaysia
Category/Space Management Outsourcing
Retail Space Mangement is crucial to today's retail industry, especially with the growth of e-retailing in Malaysia, which adversely affects businesses. Offer convenient shopping experience to your customers.
Space Management Methodology at Intrack
For a manufacturer that would like to start on a Space Management project for a specific category, the very first thing that is required on your end would be to obtain Captaincy or Category Project from the retailers. Intrack does not cover on this part of the process. We at Intrack can help you in managing the backend process of a category project.
Fret not, if you do not own any planogramming software, you may choose to purchase an affordable planogram software which is more than sufficient to cater to the basic requirements of planogram creation. At Intrack, we are the authorized reseller for Retail Shelf Planner in 3 countries – Malaysia, Singapore & Indonesia.FREE Quote
Dedicated Category Management Services by Intrack
At Intrack, we offer highly experienced professionals in handling Category and Space Management projects, from field data collection, scan sales data analysis, category reviews and creation of planograms. Whether your category management project is a brand new project or an existing project, our professionals are able to assist you in enhancing and improving on your project objectives. Alternatively, if you do not have a dedicated category management team (we understand it is costly to start up a new category management team), you may consider outsourcing your projects to us -get the same benefit of having a proper category management process at a fraction of the cost of a full-time team!
Frequently Asked Questions
Some of the questions you might have about Space & Category Management
Category management focus on managing the 4Ps of the category, namely, Product/Assortment (if carry the right items), Place/Space (if allocate the right spacing/stock), Price (if selling at the right price) and Promotion (if I promote them correctly) Space management focus on just 2Ps namely Product/Assortment & Place/Space. Most retailers in SEA are actually practising Space Management
Space Management or planogram is not a miracle tool to help you increase sales, and it can’t. You might see sales uplift after implementing planogram due to better efficiency in space by reducing the occurrence of out-of-stock.
If you sell the right products with right space allocation according to data and what your shoppers want, there is a high likelihood that sales will improve, however, it is not always guaranteed, as there are various other factors that will impact sales, both internal and external.
Technically you can, however, it will be pointless if you create a planogram without data. The key to planogram is using data to optimize space, e.g. giving more space to products that sell well, and reducing space for products that are not performing. Without data, there is no way you can see the sales for each product.
2 most common metrics used will be sales movement (or sales unit per week/ regular movement) as well as days of supply (how many days the stock can last till next replenishment). Essentially, we will give more space to products that sell well. At the same time, retailers might also want to control the stock on the shelf by not exceeding certain days, especially for short shelf life products.
Intrack does not own any planogram software license. All software licenses that are installed on our devices are client owned. We would recommend you purchase an affordable planogram software – Retail Shelf Planner, which is sufficient to meet your basic needs of planogramming.
It is part of your responsibility to provide category insight information to Intrack upon confirmation of the subscription, which includes Retail Audit/ Scan Data information, Decision Tree, Merchandising Guidelines, Category Segmentations and Share of Space allocation or Space Buy (if any)
Our charges for Space and Category Management outsourcing services are based on Man-Days (8 working hours per day). Upon understanding your job scope and requirements, a quotation will be provided with an estimate of the number of Man-Days that are required to complete the task.
It depends on your need – we do provide a retainer package as well as on an Ad-Hoc basis